Skills Involved
Phase 1 Roadmap
Phase 2 Roadmap
Research
Methods
- Secondary research
- User interviews
- Surveys
- Observation sessions
- Prototype concept testing
- Usability testing
Who are our users?
Experienced blockchain users already understand how to use blockchain and are familiar with the technology. Typically these users have more technical needs like for development or advanced trading.
Inexperienced blockchain users may be tech savvy with general websites and apps but don't understand how blockchain works.
What's it like learning blockchain?
- People can get overwhelmed with the complexity of different blockchains.
- People have to learn how to operate each blockchain differently.
- People don't trust themselves to successfully use blockchain and don't think crypto is safe.
- People have to learn different tools dedicated to each blockchain or specific use today.
- People struggle to understand what happens after they send a token.
- People can lose money if they don't do something correctly on blockchain.
Customer Experience of "Getting Into Blockchain"
We learned that getting into blockchain often starts with an easy "barrier to entry" through apps like Coinbase or Robinhood. Web wallets come into play only after someone learns initial blockchain concepts AND has an interest to use blockchain for other purposes.
We learned most people need to first learn about the other uses of blockchain (games, DeFi, infrastructure, node operation, etc.) and then they will move off "centralized apps". This is the point in the customer experience where a web extension wallet experience comes into play for users.
What are other products doing in the market today?
- Most wallet web extensions on the market today don't have beginner-friendly features.
- Some wallets like Phantom make it easy for users to utilize tokens and NFT.
- Some wallets offer ways for users to buy or trade crypto at premium prices in-wallet.
- Some wallets offer ways for users to bridge tokens to other blockchains.
- Most wallets don't offer NFT abilities today but they are growing in number.
- Kadena blockchain wallets today don't have key usability features, like the ability to send KDA tokens from any chain at once.
How might we build the best beginner-friendly crypto wallet?
- Help users understand what's going on with the blockchain behind the scenes.
- Help users better understand blockchain security principles and how to secure their wallets.
- Educate users on blockchain concepts to provide deeper context whenever possible.
- Check for things on behalf of users, and warn them if they're not doing what they need to do on the blockchain.
- Hide unnecessary details from users unless they are looking for them or need to see them.
- Provide default options for faster action.
Working toward MVP and MMP
MVP Features
- Beginner-friendly on-boarding
- Help prevent users from losing money before sending
- Ability to send tokens from multiple KDA chains at once
- RPC blockchain connection
- Import tokens without having to enter contract addresses
- View tokens and NFTs in your wallet
- Send/receive tokens and NFTs in your wallet
- Transaction history
- Check balances across chains
- Blockchain testnet faucet in-app
Strategy Work
The product team and research team performed competitive analysis in different areas to understand the market and opportunities. The team prioritized key user needs and user-friendly features. They looked at how they could apply a sustainable revenue model to the wallet app by measuring what others did in the market.
User Stories and Acceptance Criteria
The product team orchestrated the product backlog and product requirements based on our roadmap. They worked to prioritize the epics and features, then created user stories, acceptance criteria, and BDD scenarios.
Development Handoff
The product team worked together with the design team to produce development hand-off artifacts to convey the requirements. This included prototype annotations and task flow charts.
Solutions
Entry into the Experience
Based on our research about the process of getting into crypto and the struggles of learning crypto, the UX writing team ran branding and content strategy workshops. Then UX writing and Design teams worked together to create content and designs for the info website and Kadet Wallet on-boarding. The website covers information about the wallet, learn about the possibilities of web3 and crypto with Kadet, and link to places where they can learn more about blockchain.
Help Prevent Blockchain Mistakes and Errors
We learned in research that users who are new to blockchain make mistakes that they aren't aware of due to the innards of each blockchain. Every blockchain has its own logic and requires knowledge of how to use. Kadet Wallet is designed to automatically detect things that are specifically important for specific blockchains, and detects whether the user is doing it correctly. It warns the user or prevents actions if they are doing something that might risk them losing funds or having their transaction fail. Users reacted positively to this concept in testing.
On-boarding for Beginners
We learned that users struggle to understand the concepts of blockchain, and don't understand the importance of securely storing private keys. The Kadet on-boarding flow provides useful context to users who might not know important considerations when setting up wallets. The writing, research, and design teams cross-functionally collaborated to design the content and interaction of the on-boarding.
Easy Sending
The "send KDA from multiple chains" feature served users who had to overcome the learning curve of Kadena by overriding it completely. They don't have to think about how much KDA to send from what chain, they simply select the amount and from / to. The team iterated on the send flow in the prototypes over time, taking results from usability testing to make adjustments in each project phase to improve the usability.
Easy Testnet Faucet
Today testing beta apps on Blockchain testnets are complex and require tech savvy. Kadet Wallet allows for a much easier way to interact with blockchain "testnet" networks and receive testnet tokens for participating in beta testing with projects.
Give Visibility into the Blockchain
Kadet Wallet lets users know what's happening behind the scenes. For example, here it breaks down which Kadena chains tokens are coming from and going to, which allows users to understand what's going on behind the scenes and builds their confidence in using crypto technology.
NFT Wallet
There are lots of NFT "wallets" on web apps and mobile apps, but not many on web extensions today. The NFT wallet for Kadet allows to easily send, receive, and see stats for your NFT's right in the wallet without having to connect to a web3 page to see your NFT. Users reacted positively to this feature and said it would bring a lot of value to a wallet if they were able to see their NFT in-app.
Lessons Learned from Testing
- The flows that were put together in the wallet are quick for users to complete.
- Each blockchain has its own logic for working, and the specific blockchains that users understand will affect whether they get confused or frustrated.
- Users liked the rich features in Kadet Wallet.
- All users (even experienced) appreciated the features Kadet offered to prevent user error.
- Users who didn't have experience with blockchain appreciated the context building Kadet gave into blockchain details.
- Users still need help understanding the importance of storing their private keys. More research is needed to improve the UX writing in the experience from here.
- NFT wallet and trading/buying crypto in-wallet features will be big selling points for users.
- More research is needed to improve the experience for users so that they don't get confused by Kadena's multiple chain architecture.